If your business isn’t already one of Instagram’s 800 million active users, it’s time to rethink your marketing strategy. Instagram’s diverse and highly engaged user base makes the platform a prime candidate for brands looking to grow their reach quickly and easily. It’s not about whether or not your business should be on Instagram, but […]
Recent changes to the Facebook News Feed algorithm are making it harder than ever for brands to reach their audience organically. In simple terms, Facebook has become pay-to-play. A solid Facebook advertising strategy is integral to keeping your brand relevant. If you’re not already experimenting with Facebook ads, you’re losing out on precious engagement every day. […]
Apps like Robinhood have been trying to get millennials excited about the world of stock trading, but to most kids, crypto is still the coolest. The idea of participating in the earliest phases of something revolutionary seems to resonate particularly well with the 25-35 age group. Unless you have thousands of dollars at your disposal […]
Nobody wants to release something that isn’t perfect, so the idea of an MVP (minimum viable product) can be tough to comprehend. Building a full-fledged digital product brings a ton of risk to the table — both in terms of resources and your pride. While it’s easy to get trapped in the perfection mindset, testing […]
Social media makes it easy to connect with your customers, but keeping them engaged is becoming harder by the day. As more brands start to compete for attention across all of our social feeds, it’s crucial to stay on top of trends if you want to leave a lasting impression. Ready to update your marketing […]
In the world of blogging, Medium is the new kid on the block — and it’s crushing it. After launching in 2012, Medium has quickly generated well over 60 million monthly users, 90% of which have already graduated college. Does the name Evan Williams ring a bell? If you’ve ever written a blog post or crafted a […]
What’s stopping you from shipping your product? Or for some, what’s stopping you from building it in the first place? Being successful isn’t always about learning new things and complicating your daily routine. While the definition of success is different for everyone, bad habits are universal. Anyone can come up with a great idea, but […]
Allowing your employees to bring their dogs to work may be great for creativity, but does it really matter if nobody is excited about solving the same problem? Creating sustainable startup growth starts with unity. Company culture is important, but you can’t do anything if your team doesn’t get excited about solving the same problems. […]
We’ve all complained about email at least once in our lives; late-night sales pitches, endless chains, and cluttered inboxes full of information you just don’t need. Done wrong, email marketing can leave a very bad taste in your mouth. But in the age of the internet, there’s no way to grab someone’s attention quite like […]
We’ve all heard it before, “the squeaky wheel gets the oil.” And now, it couldn’t possibly be any more true—especially when it comes to marketing your business. Relatability, sharability, and virality are the defining characteristics of any successful marketing campaign. You won’t resonate with your customer if they don’t relate to your ad’s creative. You […]
Regardless of how big your team is, hiring is a massive gamble for any business. Effective hiring is easily the most important aspect of successfully scaling a business—one bad hire can cause a major financial setback and kill your startups momentum. The truth is, finding and recruiting quality employees that fit your team takes time. […]
Website builders make it easy for entrepreneurs to validate their ideas and launch businesses without writing a single line of code. As a small business, it’s not necessary to spend a few thousand dollars on a web development agency when you can just build a website yourself for less than $15 per month. However, like […]