Forget Credentials; Focus on Hiring for Fit

Regardless of how big your team is, hiring is a massive gamble for any business. Effective hiring is easily the most important aspect of successfully scaling a business—one bad hire can cause a major financial setback and kill your startups…

4 of the Best Tools to Build Your Next Website

Website builders make it easy for entrepreneurs to validate their ideas and launch businesses without writing a single line of code. As a small business, it’s not necessary to spend a few thousand dollars on a web development agency when…

Finding the Right Place for Your Startup to Advertise

Digital advertising channels have multiplied exponentially over the past few years, so startups looking to quickly grow awareness and generate leads have more options at their disposal than ever before. This scenario can be both a blessing…

Staying Organized with These 6 Apps for Slack

In just four short years, Slack has amassed over 5M daily active users and 1.5M paid accounts. To most of its users, the team-based messaging app is a lot more than a way to connect with colleagues—it’s a culture—stemming largely from…

Three Ways Building Customer Profiles Will Help Your Business

In a world cluttered with ads, the ones that we truly notice are few and far between. Marketing is a vital part of any business, but even more vital is first identifying who you’re actually marketing to. Taking a shotgun approach to digital…

How to Use LinkedIn for Early Lead Generation

You can’t do business without customers. Regardless of what your product is, you can’t have a business without someone to sell it to. The problem is, some people simply aren’t interested in your product and don’t make great candidates…

Why Sometimes the Best Growth Hack Is Traditional Marketing

Until fairly recently, marketing didn’t typically top the priority list for most startups. Marketing was not considered the battleground where you could win thousands of customers. A disruptive idea, a killer product, or a substantial investment…

Why Email Is Still One of Your Startup’s Most Important Marketing Tools

Though most of us hate dealing with it, email still makes up a huge part of the world’s daily communication and information retention. Modern chat based communication tools like Slack make email feel obsolete within the context of a startup,…

Growing Your Startup with Great Content

Running a successful advertisement is no different than trying to win an argument against your friends, family, or coworkers. It’s not likely you’ll convince someone see things your way by getting in their face, intimidating them, and being…

Instagram: a New Haven for Startup Growth

Startups come in all sorts of shapes and sizes, have varying amounts of starting capital, and generally set out with completely different goals. But there’s one thing all startups have in common regardless of their industry: a 24-hour time…