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Forget Credentials; Focus on Hiring for Fit

Regardless of how big your team is, hiring is a massive gamble for any business. Effective hiring is easily the most important aspect of successfully scaling a business—one bad hire can cause a major financial setback and kill your startups momentum. The truth is, finding and recruiting quality employees that fit your team takes time.

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4 of the Best Tools to Build Your Next Website

Website builders make it easy for entrepreneurs to validate their ideas and launch businesses without writing a single line of code. As a small business, it’s not necessary to spend a few thousand dollars on a web development agency when you can just build a website yourself for less than $15 per month. However, like

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Finding the Right Place for Your Startup to Advertise

Digital advertising channels have multiplied exponentially over the past few years, so startups looking to quickly grow awareness and generate leads have more options at their disposal than ever before. This scenario can be both a blessing and a curse. On the one hand, you have more opportunities available and won’t be shoehorned into a

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Staying Organized with These 6 Apps for Slack

In just four short years, Slack has amassed over 5M daily active users and 1.5M paid accounts. To most of its users, the team-based messaging app is a lot more than a way to connect with colleagues—it’s a culture—stemming largely from the disruptive nature of the software startup itself. While most office software takes advantage

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Several People Are Typing… Team-Wide Communication in 2017

Digital communication tools are revolutionizing the way teams of all sizes work together and collaborate on projects. Solid communication strategies have seemingly removed the need for most businesses to seek out an office. Whether you’re a large business with a distributed team or a small business looking to streamline communication efforts across different areas of

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Three Ways Building Customer Profiles Will Help Your Business

In a world cluttered with ads, the ones that we truly notice are few and far between. Marketing is a vital part of any business, but even more vital is first identifying who you’re actually marketing to. Taking a shotgun approach to digital marketing is simply ineffective—stunning advertising creative does nothing in the hands of

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How to Use LinkedIn for Early Lead Generation

You can’t do business without customers. Regardless of what your product is, you can’t have a business without someone to sell it to. The problem is, some people simply aren’t interested in your product and don’t make great candidates for customers. For any startup, learning how to identify your best customers and advertise directly to

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Why Sometimes the Best Growth Hack Is Traditional Marketing

Until fairly recently, marketing didn’t typically top the priority list for most startups. Marketing was not considered the battleground where you could win thousands of customers. A disruptive idea, a killer product, or a substantial investment deal were supposedly how you would conquer the world–not your marketing efforts. But around 2010, people like Sean Ellis

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Growing Your Startup with Great Content

Running a successful advertisement is no different than trying to win an argument against your friends, family, or coworkers. It’s not likely you’ll convince someone see things your way by getting in their face, intimidating them, and being aggressive. You have a much better chance of success when you decide to “use your words;” and

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