In today’s world, any company can become an overnight success thanks to social media. As a result, the phrases “growth hacking,” and “customer acquisition,” have been buzzing around everywhere, and companies are more focused on growing their customer base than ever. The ironic thing is that the businesses spending large amounts of money on marketing […]
Traditional advertising is out. People don’t typically engage with video interrupting ads, and ad blockers prevent the majority of ads from even being seen. However, one thing remains, and that’s social media. The world of influencer marketing is continuing to grow, and Micro-influencers are the latest flavor of the day. In short, influencer marketing works […]
If running your own business wasn’t hard enough already, eventually you’ll have to trust someone else with everything you’ve worked to build. For those who came up with an idea by themselves, this may initially take shape in the form of bringing on a co-founder. As your business grows, your team is going to have […]
According to We Are Social, over 1 million new active users join the world of social media every day. With numbers like that, it’s no surprise that more and more businesses and digital marketers are incorporating social media into their advertising strategy. If you are starting or own a business, leveraging social media is the fastest […]
Being a first-time entrepreneur is a lot like being a teenager trying to open a credit card on their own for the first time. Regardless of how smart, trustworthy, and responsible you are, nobody wants to be the first to take you on. Just as many banks won’t even open a person’s application without a […]
If nobody followed through with their ideas, everything around us would be completely different. Many of us take the role of innovation for granted in our lives. The products that we use on a daily basis–our smartphones, our household items, etc.–all stemmed from an idea. Many people have ideas. If you have gotten this far […]
Offices have become somewhat obsolete. The desire to work from home combined with significantly lower operating costs for businesses have led to a significant rise in the population of remote workers and diversification of distributed businesses. Over the past few years, we have seen a major shift in the development of apps for the “office.” The primary […]
Digital communication tools are revolutionizing the way teams of all sizes work together and collaborate on projects. Solid communication strategies have seemingly removed the need for most businesses to seek out an office. Whether you’re a large business with a distributed team or a small business looking to streamline communication efforts across different areas of […]