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Instagram: a New Haven for Startup Growth

Startups come in all sorts of shapes and sizes, have varying amounts of starting capital, and generally set out with completely different goals. But there’s one thing all startups have in common regardless of their industry: a 24-hour time limit on each day. The fact of the matter is, if you want to achieve hyper-productivity,

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Cultivating an Efficient Work Environment

It’s no secret that many companies and corporations operate very inefficiently. And to some extent, they can’t help it. Even if a higher-up figures out how to make one of their operations more efficient, oftentimes they can’t actually implement the solution due to the shear investment it takes to move a huge company over to

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The Best Digital Tools to Help Startups with Hiring

If you’ve spent some time searching for hires, you might have yourself convinced that the perfect employee doesn’t exist. It’s understandable —finding a person who is proficient in their role and also clicks with your team can seem impossible at times. But more often than not, it isn’t that perfect hires don’t exist; the reality is

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4 Tips for Developing a Strong Brand Image

Even if you have an amazing product, it won’t necessarily be received well if you have done nothing to build the image of your business. On the flipside, taking the time to develop a strong brand image can be huge for your company. Tech-giants like Facebook have managed to create a business image that is

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Good Communication Cures Team Anxiety

When it comes to a team’s productivity, communication is key. Getting lost between dozens of email threads and having to juggle numerous pieces of scattered information should not be a part of anyone’s daily workflow. This type of situation is a product of poor communication, which often leads to tension, causes stress, and weighs heavily

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5 Tips to Make Sure Your Customers Come Back

In today’s world, any company can become an overnight success thanks to social media. As a result, the phrases “growth hacking,” and “customer acquisition,” have been buzzing around everywhere, and companies are more focused on growing their customer base than ever. The ironic thing is that the businesses spending large amounts of money on marketing

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When It Comes to Digital Marketing, Size Matters

Traditional advertising is out. People don’t typically engage with video interrupting ads, and ad blockers prevent the majority of ads from even being seen. However, one thing remains, and that’s social media. The world of influencer marketing is continuing to grow, and Micro-influencers are the latest flavor of the day. In short, influencer marketing works

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4 Tips to Make Early Hiring Easy

If running your own business wasn’t hard enough already, eventually you’ll have to trust someone else with everything you’ve worked to build. For those who came up with an idea by themselves, this may initially take shape in the form of bringing on a co-founder. As your business grows, your team is going to have

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Leveraging Social Media to Bootstrap Your Business

According to We Are Social, over 1 million new active users join the world of social media every day. With numbers like that, it’s no surprise that more and more businesses and digital marketers are incorporating social media into their advertising strategy. If you are starting or own a business, leveraging social media is the fastest

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Be Creative When Seeking Your Initial Investors

Being a first-time entrepreneur is a lot like being a teenager trying to open a credit card on their own for the first time. Regardless of how smart, trustworthy, and responsible you are, nobody wants to be the first to take you on. Just as many banks won’t even open a person’s application without a

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