8 Tips to Build a Strong Presence on Social Media

By Sean Brown | September 17, 2017

We’ve all heard it before, “the squeaky wheel gets the oil.” And now, it couldn’t possibly be any more true—especially when it comes to marketing your business. Relatability, sharability, and virality are the defining characteristics of any successful marketing campaign.

You won’t resonate with your customer if they don’t relate to your ad’s creative. You won’t expand your reach if people don’t want to share your content. And if neither of these things happen, you won’t drive any sales, and you definitely won’t go viral.

Whether you’re trying to raise awareness for a new product launch or retarget past customers before the holidays, a strong social media presence is the fastest (and least expensive) way to start. At first glance, social media seems relatively simple. Setup your profiles, tweet out a few links, and you’re well on your way, right? Not exactly.

Making beautiful profiles and posting great content is only the beginning. Growing a massive following and going viral are two completely different stories. Here are eight tips to help you accelerate your brand’s social media growth and make a lasting impression on your audience.

Set the Right Goals

You can’t skip the planning stage. Establishing clear, achievable goals is the first step in any successful social media campaign. You should never create an account without determining why you’re on social media in the first place.

Start by setting specific, achievable goals. If you’re trying to grow engagement across all of your social media channels, the first step is to pick a platform and hone in on a metric of your choosing. Your goals should always contain metrics that are easy to measure. For example, trying to boost your daily Facebook engagement by 10% in 3 weeks is specific, measurable, and easily achievable.

As long as you have a clear, definable purpose when you’re posting on social media, you shouldn’t have a problem increasing the engagement and overall interaction with your page.

Find Your Audience

Before you start posting, make sure you know who you’re trying to reach. Facebook, Instagram, Snapchat, and LinkedIn all have millions of users, but you’re going to need to narrow down your audience if you want to reach customers effectively.

You’ll need to take into account which social media sites your target customers are using, what types of content they’re consuming, and how you can better tailor your strategy to generate engagement amongst your audience.

To get a better idea of what you should be posting, segment your audience into small subsections and take a look at how they interact with other brands on social media. It’s easy to grow your presence organically if you know what types of content your audience is likely to engage with.

Be Relatable

When you’re interacting with customers on social media, it helps to have a little personality. Whether you’ve got a separate Twitter account for your company’s support team or an autoresponder on Messenger, be friendly, respond quickly, but most of all, don’t forget to be human.

When posting, make sure your copy is fun, easy to read, and highly engaging. Figure out what type of voice resonates with your audience experiment with giving your captions a bit of personality.

Use Visual Content

If you’ve used any social media platform within the last five years, then you’re no stranger to the impact visual content has to offer. Almost all of the viral content on any social media platform is tied to some form of photo or video.

[Photos get the most engagement](https://www.socialmediaexaminer.com/photos-generate-engagement-research/)––it’s that simple. So if you want to grow your audience, think about using visual content to your advantage.

Social media is a great place to post photos of your team, photos of customers, product photos, event photos, behind-the-scenes photos, and engaging quotes.

However, always try to make sure your visual content somehow ties back to your brand. Reposting is great, but there’s nothing more valuable than being the original creator. If you’re trying to rapidly generate growth across your social media channels, focus on producing original content that engages users while simultaneously exposing them to your brand.

Pay Attention to Analytics

Want to know the easiest way to grow your social media presence? Measure everything. You can’t optimize your marketing strategy without knowing what you need to change.

Engagement rates are an easy way to keep track of what types of content resonate with your audience and when the best times to post are. Always remember to take a look at your followers every once in a while and make sure your audience aligns with your target customer. If not, you may need to rethink what content you’re posting and adjust your targeting.

Create a Content Calendar

The more you start to grow on social media, the harder it will be to stay organized. When you’re running multiple accounts and posting two to three times a day, it’s easy to get behind and lose momentum.

Scrambling for headlines in the middle of the day right before you need to post isn’t a sustainable workflow. It’s crucial to plan your content out in advance. If you want to stay ahead of the game, take the time to sit down at the beginning of each week and build out a content calendar. When you start focusing on social media content for a few hours at a time, you’ll find it’s much easier to stay in the mindset and come up with gripping creative.

Be Consistent

If you want to get seen, you have to post every day—there’s no way around it. Every major social network penalizes users (in terms of feed ranking) for infrequent posting.

Once you find the best times to post for each day of the week, keep it consistent. Ideally, you want to become a regular component of your followers’ daily schedules.

In terms of content, make sure your profile has a theme. While it’s obviously encouraged to test different types of creative, don’t post random cat photos if your followers are there for daily fitness tips. Content curation has its place, but don’t repost random stuff just to get a few extra likes—a strong presence starts with a consistent brand message.