Digital advertising channels have multiplied exponentially over the past few years, so startups looking to quickly grow awareness and generate leads have more options at their disposal than ever before. This scenario can be both a blessing and a curse. On the one hand, you have more opportunities available and won’t be shoehorned into a […]
In just four short years, Slack has amassed over 5M daily active users and 1.5M paid accounts. To most of its users, the team-based messaging app is a lot more than a way to connect with colleagues—it’s a culture—stemming largely from the disruptive nature of the software startup itself. While most office software takes advantage […]
In a world cluttered with ads, the ones that we truly notice are few and far between. Marketing is a vital part of any business, but even more vital is first identifying who you’re actually marketing to. Taking a shotgun approach to digital marketing is simply ineffective—stunning advertising creative does nothing in the hands of […]
You can’t do business without customers. Regardless of what your product is, you can’t have a business without someone to sell it to. The problem is, some people simply aren’t interested in your product and don’t make great candidates for customers. For any startup, learning how to identify your best customers and advertise directly to […]
Until fairly recently, marketing didn’t typically top the priority list for most startups. Marketing was not considered the battleground where you could win thousands of customers. A disruptive idea, a killer product, or a substantial investment deal were supposedly how you would conquer the world–not your marketing efforts. But around 2010, people like Sean Ellis […]
Though most of us hate dealing with it, email still makes up a huge part of the world’s daily communication and information retention. Modern chat based communication tools like Slack make email feel obsolete within the context of a startup, but the good ol’ digital post office isn’t going anywhere just yet. When it comes […]
Running a successful advertisement is no different than trying to win an argument against your friends, family, or coworkers. It’s not likely you’ll convince someone see things your way by getting in their face, intimidating them, and being aggressive. You have a much better chance of success when you decide to “use your words;” and […]
Startups come in all sorts of shapes and sizes, have varying amounts of starting capital, and generally set out with completely different goals. But there’s one thing all startups have in common regardless of their industry: a 24-hour time limit on each day. The fact of the matter is, if you want to achieve hyper-productivity, […]
It’s no secret that many companies and corporations operate very inefficiently. And to some extent, they can’t help it. Even if a higher-up figures out how to make one of their operations more efficient, oftentimes they can’t actually implement the solution due to the shear investment it takes to move a huge company over to […]
If you’ve spent some time searching for hires, you might have yourself convinced that the perfect employee doesn’t exist. It’s understandable —finding a person who is proficient in their role and also clicks with your team can seem impossible at times. But more often than not, it isn’t that perfect hires don’t exist; the reality is […]
Even if you have an amazing product, it won’t necessarily be received well if you have done nothing to build the image of your business. On the flipside, taking the time to develop a strong brand image can be huge for your company. Tech-giants like Facebook have managed to create a business image that is […]
When it comes to a team’s productivity, communication is key. Getting lost between dozens of email threads and having to juggle numerous pieces of scattered information should not be a part of anyone’s daily workflow. This type of situation is a product of poor communication, which often leads to tension, causes stress, and weighs heavily […]