If your business isn’t already one of Instagram’s 800 million active users, it’s time to rethink your marketing strategy. Instagram’s diverse and highly engaged user base makes the platform a prime candidate for brands looking to grow their reach quickly and easily. It’s not about whether or not your business should be on Instagram, but
Recent changes to the Facebook News Feed algorithm are making it harder than ever for brands to reach their audience organically. In simple terms, Facebook has become pay-to-play. A solid Facebook advertising strategy is integral to keeping your brand relevant. If you’re not already experimenting with Facebook ads, you’re losing out on precious engagement every day.