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Several People Are Typing… Team-Wide Communication in 2017

Digital communication tools are revolutionizing the way teams of all sizes work together and collaborate on projects. Solid communication strategies have seemingly removed the need for most businesses to seek out an office. Whether you’re a large business with a distributed team or a small business looking to streamline communication efforts across different areas of

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Three Ways Building Customer Profiles Will Help Your Business

In a world cluttered with ads, the ones that we truly notice are few and far between. Marketing is a vital part of any business, but even more vital is first identifying who you’re actually marketing to. Taking a shotgun approach to digital marketing is simply ineffective—stunning advertising creative does nothing in the hands of

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How to Use LinkedIn for Early Lead Generation

You can’t do business without customers. Regardless of what your product is, you can’t have a business without someone to sell it to. The problem is, some people simply aren’t interested in your product and don’t make great candidates for customers. For any startup, learning how to identify your best customers and advertise directly to

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Why Sometimes the Best Growth Hack Is Traditional Marketing

Until fairly recently, marketing didn’t typically top the priority list for most startups. Marketing was not considered the battleground where you could win thousands of customers. A disruptive idea, a killer product, or a substantial investment deal were supposedly how you would conquer the world–not your marketing efforts. But around 2010, people like Sean Ellis

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Growing Your Startup with Great Content

Running a successful advertisement is no different than trying to win an argument against your friends, family, or coworkers. It’s not likely you’ll convince someone see things your way by getting in their face, intimidating them, and being aggressive. You have a much better chance of success when you decide to “use your words;” and

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Instagram: a New Haven for Startup Growth

Startups come in all sorts of shapes and sizes, have varying amounts of starting capital, and generally set out with completely different goals. But there’s one thing all startups have in common regardless of their industry: a 24-hour time limit on each day. The fact of the matter is, if you want to achieve hyper-productivity,

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Cultivating an Efficient Work Environment

It’s no secret that many companies and corporations operate very inefficiently. And to some extent, they can’t help it. Even if a higher-up figures out how to make one of their operations more efficient, oftentimes they can’t actually implement the solution due to the shear investment it takes to move a huge company over to

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The Best Digital Tools to Help Startups with Hiring

If you’ve spent some time searching for hires, you might have yourself convinced that the perfect employee doesn’t exist. It’s understandable —finding a person who is proficient in their role and also clicks with your team can seem impossible at times. But more often than not, it isn’t that perfect hires don’t exist; the reality is

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4 Tips for Developing a Strong Brand Image

Even if you have an amazing product, it won’t necessarily be received well if you have done nothing to build the image of your business. On the flipside, taking the time to develop a strong brand image can be huge for your company. Tech-giants like Facebook have managed to create a business image that is

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