What’s stopping you from shipping your product? Or for some, what’s stopping you from building it in the first place?

Being successful isn’t always about learning new things and complicating your daily routine. While the definition of success is different for everyone, bad habits are universal.

Anyone can come up with a great idea, but only a few end up following through. Regardless of what your goals are, success starts when you take a look back and identify what’s holding you back.

Some habits may take months to break, while others may disappear as soon as you’re made aware of them. Here are five unhealthy habits that you need to drop if you want to reach your maximum potential as an entrepreneur.

Stop Making Excuses

A five-minute break never hurt anybody. But if you take five of those breaks per day, five days a week, we’re talking about over eight hours that could have been spent learning a new skillset.

You can’t get anywhere by trying to justify wasted time. If you want to be successful, you need to take responsibility for making the most out of your day. Excuses are only a tool used to shift blame away from the root cause.

As an entrepreneur, establishing priorities is crucial. At the beginning of each year, month, week, and day, you should always outline the basic priorities you refuse to make excuses for.

Forcing yourself to exercise each day is far too difficult if your only goal is to “get in shape by the end of the year.” On the other hand, setting aside time in your schedule to workout each day because you know its integral to your productivity is both measurable and tangible. Remember, it’s better to plan around your priorities than to skip out on them altogether.

Give up on Being Perfect

Nobody is perfect. There aren’t any perfect ideas, and there certainly aren’t any perfect products.

The only way to make a product people like is to release it and get feedback. There’s a ton of power in releasing something and simply asking your users what they like and what they don’t like.

The faster you move, the more you can iterate; and the more you can iterate based on your customers’ feedback, the less time you waste making a product that nobody ends up liking.

Stop Multi-tasking

Humans are not wired to be multitaskers—it’s that simple. Powering through a design while talking on the phone may seem like you’re beating the clock, but you can’t beat your own brain.

While nine out of ten people you talk to will likely vouch for their ability to multitask, it turns out only 2% of the population is mentally equipped to multitask effectively. Quitting multitasking altogether is the fastest way to become more productive.

You may believe you’re working on two things simultaneously, but you’re really just switching your focus back and forth between tasks rapidly, blocking your brain from dedicated full power to either thing you’re working on.

It takes time to refocus whenever you switch to a new task. If you’re juggling multiple things, you’re going to lose a ton of cognitive power.

If you want to be less stressed (a key component of success), stop multitasking. Whether it’s a workout, a dinner with family, or a business meeting, the key to productivity is dedicating all of your focus to a single task at a time.

Don’t Think Short-term

Short-term goals don’t help you form long-term habits. You won’t get anywhere by measuring your success in material possessions. A lot of the time, being an entrepreneur is a long-game. Sometimes your ideas will work out and other times they won’t.

Trying to launch a startup so you can drive a fast car is a lot different than starting a business to become financially sustainable.

Don’t set your goals based on your immediate desired return, set them based on what you identify with. Do things because you know they’re good for you, not because they’re going to make you more money.

Don’t Get down on Yourself

Resilience is the most important yet underestimated trait of any successful entrepreneur. It’s easy to talk about failing and picking yourself back up, but actually doing it after six failed app launches is a whole different story.

Success isn’t given—it’s earned. Everyone has the tools necessary to build a business from the ground up. Knowing you have the power to succeed and constantly believing yourself is massively important if you want to stay productive every day.

Running your own business isn’t supposed to be easy. If it was, everyone would be doing it.

While having your own business has a ton of benefits, starting anything from the ground up is obviously going to come with a lot of challenges—it’s unrealistic to get it 100% right on the first go around.

“80% of success is showing up.” — Woody Allen

You can’t expect to grow without building a network, launching your product, and talking to your customers. Everyone can come up with a great idea for a business, but only a select few ever end up actually following through with it.

Successful business owners don’t possess any divine traits. The only difference between those who failed and those who ended up succeeding is how often they picked themselves up after hitting a roadblock.

Nobody is responsible for making your life better except for you. You can’t expect things to change if you’re not putting in the effort. Having a bad day is one thing, but things aren’t going to work out if you throw in the towel when things go south.

This doesn’t mean you should stick your head in the sand and ignore all of the negative feedback on your product, but instead that you should listen to your customers and head back to the drawing board in high spirits.

All entrepreneurs make mistakes—the successful ones are those that acknowledge them and dive headfirst into fixing them.

Allowing your employees to bring their dogs to work may be great for creativity, but does it really matter if nobody is excited about solving the same problem?

Creating sustainable startup growth starts with unity. Company culture is important, but you can’t do anything if your team doesn’t get excited about solving the same problems.

The best startups use their culture to identify like-minded people and help them thrive. Diversity is the key to getting people excited, but unity is what keeps your team together.

At a startup, there’s only one guarantee: unexpected roadblocks. A team comprised of people that are only in it for the paycheck simply won’t last. The best products are made by people who would be working together even if there wasn’t any money involved.

Culture Starts at the Core Team

Regardless of what stage your business is in, the core team sets the tone for the entire company. Excitement starts at the top.

As a founder, you don’t have any time to drag your feet. You can’t expect employees to be enthusiastic unless you’re practicing what you preach.

It’s crucial for the core team to have a clear vision. While it’s important to cover a diverse range of skill sets with your hiring, it’s important to remember that most things can be learned — the hard part is identifying the necessary soft skills.

For early hires, the most important trait is a strong desire to learn. When you’re at your most vulnerable, you can’t necessarily afford to diversify the talent. Your core team should be ready and willing to switch gears and learn something new.

At companies with thousands of employees like Amazon, each hire is merely a cog in the wheel. If one breaks, the wheel isn’t going to stop turning.

Startups are more like old Christmas lights: when one goes out, everything falls apart quickly. When you have a team of five, you can’t afford to hire someone that isn’t going to show up when things get difficult.

If the core members of your startup are taking three days off each week, you can’t expect the work ethic of your employees to be any stronger.

As a founder, leading by example is everything. Whether it’s listening to everyone during brainstorm sessions, conducting daily standup meetings, or even opening up communication to public Slack channels — good company culture always starts with the founders.

Is Everyone Excited About the Same Thing?

When it comes to hiring at an early stage startup, your main priority should be on identifying the right soft skills. It’s easy to over-diversify and hire too many people at the first sign of success, but diluting your focus can spell disaster without the right team members.

An experienced freelancer who knows 25+ programming languages may seem like a safer bet over a college student willing to work at your startup for pennies on the dollar, but the fact is, freelancers simply aren’t going to dedicate their lives to your product. Just because someone isn’t an expert doesn’t mean they aren’t a great candidate for your team.

Your core team should always be the most passionate and be willing to learn the widest range of hard skills. The various skills your future hires contribute should get more granular as you continue to scale.

Hiring people who are excited about the same problem doesn’t necessarily mean they have to same the solve the same part of it — that’s how you start to add diversity to your team.

When the seas get rough in the Silicon Valley, internal drive is the only thing that forces people to go to work every morning. If you’re excited about what you’re working on, perseverance comes naturally.

It’s Not You, It’s Me

It’s impossible to improve your company’s culture without looking at what’s already going on. Before making any changes to your internal operations, you need to know what you’re doing right, and what you’re doing wrong.

Always start by making a list of your strengths and weaknesses as a team. Maybe everyone is great about project deadlines but nobody knows what’s going on internally. Finding balance is everything — if you want to keep the marketing team in sync with product leases, maybe it’s time to shift from Slack channels to a weekly stand-up meeting.

While the Silicon Valley may have you thinking otherwise, adjustments to company culture don’t always have to be made by letting employees bring their dogs to work. Dogs might be great for productivity but start by pinpointing your weaknesses and adjusting accordingly.

Does Your Company’s Culture Promote Organization?

Creating a culture that keeps your team organized is the most important part of your internal review. Sometimes the biggest changes are the simplest to implement.

Whether you’re in the same office or distributed across multiple contents, getting organized is central to staying focused as a team.

Your company’s culture is an opportunity to bake creativity and organization right into your team’s work habits.

While it’s hard to improve your individual company’s culture without looking into what exactly needs to change, opening up your communication channels is a great starting place.

Always hire people that don’t need to be micromanaged. Your culture should promote independence by segmenting projects and encouraging team members to communicate.

First Unite, then Diversify

You can’t have a successful startup without unifying your team’s vision. The first stage is bringing together people with the same idea. Your core team should have all of the soft skills and technical knowledge needed to build your MVP (minimum viable product).

The second stage is diversifying. This comes once your team is stable, your product is launched, and you’re starting to generate revenue.

Diversifying the talent on your team helps you grow in unexpected ways. When the focus is on new product releases and customer development, hiring an employee with a more niche skill set allows your startup to scale by playing to its strengths.

The transition is usually incremental—maybe instead of having a marketing manager who handles everything, you add in a social media specialist and copywriter to take over blog updates and daily content.

The same can be said for the product side. Mark Zuckerberg may have coded the initial version of Facebook, but it’s a safe bet he hasn’t written any code for at least a few years considering over 13,000 people work at his company.

The roles might become increasingly granular, but your team members shouldn’t be any less aligned with your vision.