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Finding the Right Place for Your Startup to Advertise

Digital advertising channels have multiplied exponentially over the past few years, so startups looking to quickly grow awareness and generate leads have more options at their disposal than ever before. This scenario can be both a blessing and a curse. On the one hand, you have more opportunities available and won’t be shoehorned into a

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Staying Organized with These 6 Apps for Slack

In just four short years, Slack has amassed over 5M daily active users and 1.5M paid accounts. To most of its users, the team-based messaging app is a lot more than a way to connect with colleagues—it’s a culture—stemming largely from the disruptive nature of the software startup itself. While most office software takes advantage

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Several People Are Typing… Team-Wide Communication in 2017

Digital communication tools are revolutionizing the way teams of all sizes work together and collaborate on projects. Solid communication strategies have seemingly removed the need for most businesses to seek out an office. Whether you’re a large business with a distributed team or a small business looking to streamline communication efforts across different areas of

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Three Ways Building Customer Profiles Will Help Your Business

In a world cluttered with ads, the ones that we truly notice are few and far between. Marketing is a vital part of any business, but even more vital is first identifying who you’re actually marketing to. Taking a shotgun approach to digital marketing is simply ineffective—stunning advertising creative does nothing in the hands of

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