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The 5 Biggest Social Media Trends to Look Out for in 2018

Social media makes it easy to connect with your customers, but keeping them engaged is becoming harder by the day. As more brands start to compete for attention across all of our social feeds, it’s crucial to stay on top of trends if you want to leave a lasting impression. Ready to update your marketing

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How to Start Growing Your Audience on Medium

In the world of blogging, Medium is the new kid on the block — and it’s crushing it. After launching in 2012, Medium has quickly generated well over 60 million monthly users, 90% of which have already graduated college. Does the name Evan Williams ring a bell? If you’ve ever written a blog post or crafted a

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5 Habits You Need to Break If You Want to Be Successful

What’s stopping you from shipping your product? Or for some, what’s stopping you from building it in the first place? Being successful isn’t always about learning new things and complicating your daily routine. While the definition of success is different for everyone, bad habits are universal. Anyone can come up with a great idea, but

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You Can’t Have a Successful Startup Without Unity

Allowing your employees to bring their dogs to work may be great for creativity, but does it really matter if nobody is excited about solving the same problem? Creating sustainable startup growth starts with unity. Company culture is important, but you can’t do anything if your team doesn’t get excited about solving the same problems.

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11 Steps to Creating a Successful Email Marketing Campaign

We’ve all complained about email at least once in our lives; late-night sales pitches, endless chains, and cluttered inboxes full of information you just don’t need. Done wrong, email marketing can leave a very bad taste in your mouth. But in the age of the internet, there’s no way to grab someone’s attention quite like

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8 Tips to Build a Strong Presence on Social Media

We’ve all heard it before, “the squeaky wheel gets the oil.” And now, it couldn’t possibly be any more true—especially when it comes to marketing your business. Relatability, sharability, and virality are the defining characteristics of any successful marketing campaign. You won’t resonate with your customer if they don’t relate to your ad’s creative. You

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Forget Credentials; Focus on Hiring for Fit

Regardless of how big your team is, hiring is a massive gamble for any business. Effective hiring is easily the most important aspect of successfully scaling a business—one bad hire can cause a major financial setback and kill your startups momentum. The truth is, finding and recruiting quality employees that fit your team takes time.

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4 of the Best Tools to Build Your Next Website

Website builders make it easy for entrepreneurs to validate their ideas and launch businesses without writing a single line of code. As a small business, it’s not necessary to spend a few thousand dollars on a web development agency when you can just build a website yourself for less than $15 per month. However, like

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Finding the Right Place for Your Startup to Advertise

Digital advertising channels have multiplied exponentially over the past few years, so startups looking to quickly grow awareness and generate leads have more options at their disposal than ever before. This scenario can be both a blessing and a curse. On the one hand, you have more opportunities available and won’t be shoehorned into a

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Staying Organized with These 6 Apps for Slack

In just four short years, Slack has amassed over 5M daily active users and 1.5M paid accounts. To most of its users, the team-based messaging app is a lot more than a way to connect with colleagues—it’s a culture—stemming largely from the disruptive nature of the software startup itself. While most office software takes advantage

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